Here’s How To Protect Your Business Logo With A Trademark

Trademark registration protects the signs or brand names that differentiate goods and services from one another. Trade mark protection is more durable than other forms of intellectual property (IP). It is essential that the brand name and all trade names are registered to achieve this. Trademarks that are registered will be one of the most valuable assets in your intellectual property portfolio. Trade mark owners without registration protection must rely on “passing off” laws to protect their trading names. This is very difficult, requires extensive evidence of usage, and can be extremely expensive (see passing away). Trademark registration evidence may prove vital in disputes with third parties and to counter claims that the trademarks have not been used sufficiently Trademark a brand.

It is essential to understand how to trademark your logo. It is important to trademark a logo that has been around for a while to protect your intellectual property. It’s fundamental to acquaint yourself with the process to do it correctly and avoid risky situations. Trademarking a logo can be done by either hiring an attorney to conduct it for you or working with a specialized service for a more straightforward process. Learning the basics of trademarking doesn’t hurt to be ready for anything.Trademarks are registered according to the “classes” or goods/services to which they are applied. This includes the historical brand and all names currently being used in the market and business. 

The Madrid system allows trademark applications to be filed in the European Union. They can be filed locally at the EUIPO or before the World Intellectual Property Organization. Visit our Madrid protocol page to learn more about the system and to verify that you meet the requirements. Registering a trademark that includes both text and figurative elements will not grant protection. You must file separate applications for the wordmark and design if you want to protect the trademark text and layout.It is best to consult a skilled trademark attorney to avoid rejection of your application or future infringement.

A trademark search provides information about the likelihood of a trademark being registered. Although the investigation is optional, it’s highly recommended. It can help you avoid disappointments and obstacles down the line. The report also includes an analysis of the trademark according to EUIPO’s absolute criteria for approving trademark applications. Trademark examiners do not issue objections based on identical or similar trademarks when examining EUIPO trademark applications. If a trademark application is filed via the EUIPO or the EU member country’s local offices, the owner of a previous trademark can file an opposition action against it.

A trademark protects the intellectual property against theft and infringement. A brand can be used to identify a business name, title, logo, or symbol. It is essential to protect your company’s logo. This is because so much effort has been put into it. It is the first thing consumers see when they think of your company. Therefore, trademarking your logo is essential to protect your brand’s reputation. A trademark is often used to refer to a brand. Although they are trademarks, such as “NIKE” or “COCA-COLA,” these are brands. These trademarks are also trademarks as the brand owner has “trademarked” the brand to obtain legal protection. Sometimes, however, it is easy for people to confuse a “trademark” and copyright. A trademark protects a brand’s name.